According to PayScale, project manager salaries in the U.S. average just over $72,000 per year1 while product marketer salaries average nearly $86,000 per year.2, When it comes to future employment growth, the Bureau of Labor Statistics (BLS) estimates that jobs in the advertising, promotions, and marketing manager field will increase by 10% between 2016 and 2026, which is faster than average.3 BLS does not analyze the project management field, but a recent study commissioned by the Project Management Institute (PMI)®, which focused on 11 countries across five continents, estimated a 33% growth in project management employment between 2017 and 2027 in countries including the United States, China, India, and Japan.4. This was a terrific post. What are the differences between product marketing and product management? *, Are you or your spouse an active or retired U.S. military service member? A product manager is responsible for performing the following duties: The product manager is focused on identifying what customer problems to tackle, and is typically embedded as part of an EPD (engineering / product / design) organization. Interesting in learning more about product managers and product marketing managers? Filter by location to see Product Marketing Manager salaries in your area. 2Source: So, what separates the two roles from one another? While a bachelor’s degree in business can help start your career, you will likely want to earn a graduate degree to focus in on project management or product marketing. This requires studying the market and creating personas to gain a deep understanding of user needs. How have you seen product managers and product marketing managers work best together? Roadmaps The product manager creates the product roadmap — a visual representation of the strategic direction and plan for executing the work. The roadmap establishes a timeline for what the product team will deliver. For most people, it seems like product management and product marketing are very similar areas. They’re both great careers for anyone looking for an interesting job in business, but they’re different in a number of ways. A product marketing manager is responsible for performing the following duties: The product marketing manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management. The product marketing manager is more focused on the buying characteristics of the user — understanding what people need to know about the product (and what it does) in order to make a purchase. As for product marketers, they’re in charge of ensuring a new product is well positioned in the marketplace. Tap here to turn on desktop notifications to get the news sent straight to you. It is informed by the product roadmap, with milestones that keep the team in sync and on time with deliverables. The purpose is to capture and coordinate the timing of all the cross-functional activities required to release a new customer experience. Co-founder and CEO of Aha! This entails making buyer personas , mapping out each step of the customer journey, and giving demos or presentations to potential customers. — the world's #1 roadmap software, Sign up for membership to become a founding member and help shape HuffPost's next chapter. They use their understanding of the product and knowledge of the market, customers, and competitors to clearly explain the unique value the product brings. 3Source: He is tasked with giving product demonstrations at trade shows and webinars, delivering presentations to customers and prospects, as well as creating marketing collateral. They act as a conduit between stakeholders and the teams that will implement the work. Project managers and product marketers focus on different aspects of business. Glassdoor will not work properly unless browser cookie support is enabled. 4Source: He is the co-founder and CEO of Aha! Both project management and product marketing offer good salaries and a strong employment outlook. This most frequently happens in larger organizations. Message from the President: COVID-19 | Advancing Racial & Social Justice. For the product manager, this means she is responsible for making product decisions and often is the lead resource for the rest of the organization when deep product expertise is required. is the world’s #1 roadmap software. On the Job, Product Management, Product Manager, Skills. Salary estimates are based on 126 salaries submitted anonymously to Glassdoor by Product Marketing Manager employees. Why might a single person tackle both roles, especially in smaller organizations? Here’s Exactly What to Write to Get Top Dollar, Senior Product Marketing Manager Inter­views, How To Follow Up After an Interview (With Templates! Without an amazing product marketing manager, sales and the market is unclear about the value the product delivers and why it's important to the business. , and this structure appear most frequently when the PMs work on websites (the products) that aren’t directly sold to customers. This is especially true with roles like product management and product marketing -- where each role is critical for delivering the right product at the right time for the right set of target customers. The simplest way to describe the difference is: is responsible for performing the following duties: Articulates business value of the product, Documents required functionality of the product, and may write out, Advocates for the end user and shapes the, Identifies the product features to spotlight and empowers the, Explains benefits of product features via customer-facing messaging, of the product, ranging from minimum viable products to fully mature products, product marketing team, so that both teams can focus and specialize. Customers The product manager focuses on the user — understanding what people want to achieve by using the product. After all, both are responsible for product launches of customer-facing products, whether it’s a physical entity or virtual software. However, each job does have defining characteristics. Maybe it was an urgent phone call or an email flagged as “high priority.” The pressure of a countdown.…, The Best Cover Letters That CEOs Love to Read, Stop Being so Fixated on Your Next Job Title, New Marketing Managers — Do These 8 Things in the First 30 Days. Get a free, personalised salary estimate based on today's market, Is this helpful? Recognizing and planning for potential problems and appropriately managing risks to timelines and budgets. Hire Top Growth and Products Professionals. I understand that such calls, emails, and messages may be sent using automated technology.