Edit your profile, connect your social media accounts, and more. This strategy combined with carefully selecting the package design, label and increasing the product’s convenience can lead to a more marketable product. MSU is an affirmative-action, equal-opportunity employer, committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. One group wants authentic ethnic food because they are descendent from that culture. Diane L. Smith, Michigan State University Extension - Uncover major shifts and emerging opportunities with our exclusive PRO research. Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks. It is risky and expensive to start with a product and then look for customers to buy it. This new product can be made by: In considering how to create a niche product, businesses need to consider both demographic and buying trends while deciding upon a target audience to sell to. For more information, visit https://extension.msu.edu. These niche grocery concepts range from supermarket wine bars to recipe-based food retailers. Consider this as an open letter to the food service managers of America. Furthermore, niche grocery … Niche Markets in the Food Service Industry, foods that are associated with specific seasons, Choosing special foods for special events, Liver Foods That Make Your Liver Stronger and Useful. Meet the team trusted by hundreds of leading businesses worldwide. Write up an article and showcase your trend-spotting skills. Get in touch to learn more, ask a question or submit a tip. Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights. Getting into one of these food-based niche markets isn’t done without adequate planning and there can be hurdles to overcome. Another segment of the population desires ethnic food to add diversity to their diets but aren’t necessarily from that culture. These examples make an everyday grocery experience more memorable for consumers and elevate the status of traditional food and household products. Food products for niche markets Diane L. Smith, Michigan State University Extension - April 13, 2013 Learn more about how to develop a niche food product that will stand out from the rest. A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. Issued in furtherance of MSU Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. It also includes topics such as gunsmithing, blacksmithing, knife making, food … During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home. Learn more about how to develop a niche food product that will stand out from the rest. Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status. Users Reading this article are also interested in. The neat thing about this niche market is that it expands beyond just buying freeze dried meals and shotgun ammunition. Food and drink is a category most people can get behind! April 13, 2013. Inspire your group with our most popular speakers on innovation, trends, change and futurism. Join the world's top innovators at our FREE Virtual event. Those interested in convenience want it easier. Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights. Catch up on noteworthy Trend Hunter news and media mentions. Or you could start an affiliate marketing niche site about prepping for complete newbies. Niche Markets in the Food Service Industry You could pretty much sum up the restaurant scene in America in one sentence: Hamburgers are dead; and beef itself is losing some appeal. Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers. Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard. Niche Category: Food and Drink. Build a portfolio and put your trend-spotting abilities to the test. Empower your team with the insights and frameworks they need to innovate better and faster. What comes first, the food product or the target consumer? The Tesco Google Glass App Lets Shoppers Find Products and Promotions, Vtopia Artisan Cheese Sells Only Plant-Based, Cruelty-Free Products, The Gateway Market Offers Consumers the Option to Sip Beer and Shop, Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers, The Aldi Expansion Sees Value Added to the Brand's US Locations, Shoppers Drug Mart Now Features Fresh Produce Offerings, Sobey's 'Chalo FreshCo' Appeals to South Asian Customers, The Anthony Bourdain Food Market Will Host 100 International Vendors, The Loblaws Wall of Cheese Has a Staggering Selection and is 18 Feet Tall, The Winn-Dixie St Johns Store Reveals the Brand's New Concept, This High-End Grocery Store Allows Customers to Stay for a Drink, Amazon Plans to Launch a New Type of Food Store in California, Enjoy Quality-Meets-Value Shopping at 365 by Whole Foods Market, Spring Street Grocer Sells Specialty Food Items With Dramatic Flair, Supermarket Chain Giant Eagle Creates Healthy Snack Aisle for Children, This Amsterdam Supermarket Launches the Brand's New Concept, This Modern Munich Marketplace Recalls the Charm of the Market Hall, Whole Foods' Interactive Store Display Helps Make Purchase Decisions, Whole Foods' Store of the Future is Both Sensory and Tech-Savvy, This Kid's Supermarket in Moscow is Designed for Children, E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s, Carlo Ratti Associati Imagines the Future of Supermarkets as Digital, The Home Park High Quality Food Store Designs are Separated by Function, This Award-Winning Whole Foods Austin Location is a Retail Playground, This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients, This Specialty Supermarket Boasts Sophisticated Rustic Branding, Our Team of Speakers & Virtual Presenters, Terms of Use, Copyright Info & Privacy Policy. Get started today with a free consultation, our self-serve tools, or a dedicated program. Food. Bring the Future Festival experience directly to your team with custom training packages. You could pretty much sum up the restaurant scene in America in one sentence: Hamburgers are dead; and beef itself is losing some appeal. The kind of restaurant that is making a name for itself these days is the one that gets a cult following rather than marketing … Get answers to common questions about Trend Hunter. This article was published by Michigan State University Extension. Accelerate innovation and ignite disruptive thinking with our award-winning programs and research. Learn how the Trend Hunter harnesses the power of artificial intelligence. Edit your articles and see how they stack up on the leaderboards. Find opportunities to accelerate your career with the #1 Trend Firm. Once an existing need or want of a target audience is identified, a new product should be created to fill a specific niche role. Remote Learning and Resources for Those at Home During COVID-19 Pandemic, Stay Informed With the MSU Extension Newsletter. Jeffrey W. Dwyer, Director, MSU Extension, East Lansing, MI 48824. Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. Reference to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned. It’s something we all love. For more information, visit the MSU Product Center website or call 517-432-8750. Host a custom innovation conference in your city that will inform and inspire. The MSU Product Center, in partnership with Michigan State University Extension, provide product development assistance to help Michigan entrepreneurs develop and commercialize high-value, consumer–responsive food products. This information is for educational purposes only. Unlike the chicken and egg, this question actually has an answer, and it is critical to the success of a business. Small businesses can add value to their products by adding new attributes or highlighting current, appealing attributes.