Employing Sofia Vergara as a spokesperson helped Head & Shoulders scale its social media efforts, particularly on YouTube. Most valuable to Head & Shoulders, however, may be Vergara’s engagement with the brand on her own channels. In 2014, TRESemmé launched an innovative mobile campaign encouraging users to submit photos for display on a Times Square billboard during New York Fashion Week. Aveda also launched LearnAveda.com, an online learning portal for salon professionals with more comprehensive content than offerings from competing professional brands. , Garnier (L’Oréal) Digital IQ: 150. Within a month of launching the campaign, L’Oréal saw a 20% increase in site traffic and 15,000 new Twitter followers. Pantene has strong multichannel advertising campaigns, investing in traditional media ads and maximizing their reach with a social strategy. L'Oreal Paris Gartner Terms of Use Escalating opt-in tactics encourage visitors to enroll in the “Pure Privilege” rewards program and supply personal information, including mobile number for SMS alerts. , Elisabeth Rosen They have a number of prestige brands in the main cosmetic categories including color cosmetics, skin care, hair care and fragrances. A sulfate-free 2-in-1 shampoo and conditioner with a higher ratio of conditioning ingredients,… Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki-gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational personal care company, that is a skin care, hair care, cosmetics and fragrance producer. Vergara content is currently responsible for one in six views on the brand’s YouTube channel. Furthermore, its merchandizing efforts on Amazon (including Subscribe & Save) outperformed immediate peers. , All rights reserved. Joico amazon.com. Digital IQ Inspired by a survey that suggested only four in 10 girls considered their curly hair beautiful, Dove launched #LoveYourCurls, a youth-focused montage that became the brand’s third most-watched video with nearly 11 million views. Jul 06, 2015. , Garnier launched a responsive design site last summer, prioritizing … , , button, you are agreeing to the Aveda © 2020 Euromonitor is privately owned & trademarked. , Neutrogena Succeed by championing a channel-agnostic, customer-first position. and , Students get close-up views of cuts and techniques and can progress at their own pace. TRESemme. By continuing to use this site, or closing this box, you consent to our use of cookies. Persistent “cart” functionality signals when products are available at select retailers, allowing the brand to promote an online path to purchase without selling directly. In large part, their success came from creating user-friendly websites featuring interactive tools. Hair Care & Color In this interactive graphic, we have used our business intelligence data to rank the top 5 hair care companies on a global and regional scale as an example. Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. Garnier launched a responsive design site last summer, prioritizing a mobile- first interface rarely found among immediate peers. The hashtag#ShineStrong, in conjunction with paid ads, pushed Pantene to the third most-watched YouTube brand channel in the Index. , Digital IQ Index: Hair Care & Color Hair Care Brands Aveda, L’Oréal Paris and Garnier dominate other U.S. hair care brands in digital competence. Matrix’s professional accounts offers stylists access to a community forum and business resources. , We use cookies to deliver the best possible experience on our website. 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